Gestion de la complejidad en un entorno competitivo; la complicada relación entre la eficacia y los valores sociales

Abstract

This article emphasizes the importance of a focus on social values for the organization’s management in a competitive enviroment. It points out the dangers of the directive speech that talks about competition and success without considering the ways, wich only thinks about the conquer of the markets. It shows the duality of asking people for motivation, colaboration and team work. And also threats them with rationalitation and unemployment if they don’t achieve increasing economic results. This duality takes relationships of force into an atmosphere of fear and anxiety. Considers that the share capital is a way, not an ability. Perhaps the conflict can be hidden and achieve short term results. But as time goes by it destroys the organization because it takes away its estability and creative potential. This paper proposes another way: to change the mental mode and revalue the enterprise. To obtain agreements about principles and social values, as clearness, solidarity, equity and equality of oportunities. The idea is that the development of share capital allows a sostein increase of the enterprise in an enviroment of trust and credibility to their directives.