Future Intention to disclose personal information via mobile apps

Authors

DOI:

https://doi.org/10.5007/2175-8077.2021.e67839

Abstract

This study analyses the future intention to disclose personal information in order to use mobile applications (apps) and the framing effect in relation to privacy concerns. To test the effects, an experiment was conducted involving 405 participants, using a single-factor design with independent groups and covariates. The results indicate concern about privacy is negatively related to the future intention, confirming the effects of framing on future intention, with the effect being negative in relation to the negative framing of trust beliefs and positive in relation to the positive framing of risk beliefs, while the moderating effect was not confirmed. Thus, this paper contributes to two specific areas: 1) privacy, because it confirms the relationship between information privacy concerns and future intention (new proposed scale); and 2) decision-making, as it demonstrates the effects of framing on risk and trust beliefs in future intentions, which, as far as is known, has not previously been shown.

Author Biographies

Sady Darcy da Silva Junior, Instituto Federal do Rio Grande do Sul

Doutor em Administração e Mestre em Administração e Negócios pela Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS), na linha de pesquisa Estratégia e Gestão da Informação. MBA em Gestão Empresarial pela Fundação Getúlio Vargas (FGV) e Bacharel em Administração de Empresas com ênfase em Análise de Sistemas de Informação pela PUCRS. Possui certificação PMP (Project Management Professional), pelo PMI (Project Management Institute). Professor no ensino superior desde 2006, ministrou aulas em nível de graduação e pós-graduação na Universidade do Vale do Rio dos Sinos (UNISINOS) e na Escola Superior de Propaganda e Marketing (ESPM). Atualmente professor do Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Sul (IFRS). Possui vasta experiência profissional, incluindo prestação de serviços de consultoria nas áreas de gestão de projetos, estratégia organizacional e gestão financeira.

Edimara Mezzomo Luciano, Pontifícia Universidade Católica do Rio Grande do Sul (PUC-RS)

Professora Titular da Escola de Negócios da Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) e Membro Permanente do Programa de Pós-Graduação em Administração (PPGAd). Realizou Pós-Doutorado na London School of Economics and Social Sciences (Department of Management - Information Systems and Innovation Research Group) em 2016. Concluiu o doutorado em Administração pela Universidade Federal do Rio Grande do Sul em 2004 e o mestrado pela mesma Instituição em 2000. Atua na área de Administração e seus interesses de pesquisa envolvem Governança de TIC, Governança Colaborativa Digital, Governo Digital e uso de tecnologias digitais para a redução dos níveis de corrupção. Lidera o Grupo de Pesquisas/CNPq Governança & Sociedade Digital (d-GOVS). Minitrack Chair do IT Governance and Enterprise Architectures Minitrack no AMCIS desde 2013. Líder do Tema Teorias em Administração da Informação da ANPAD. Membro da Coordenação do Grupo de Usuários da SUCESU sobre Governança, Riscos e Compliance. Membro do Grupo Técnico de Discussão do Modelo de Governança de TIC do Estado do Rio Grande do Sul.

Rafael Mendes Lübeck, Pontifícia Universidade Católica do Rio Grande do Sul (PUC-RS)

Doutor em Administração pelo doutorado em Administração realizado em associação entre a Pontifícia Universidade Católica do Rio Grande do Sul (PUC-RS) e Universidade de Caxias do Sul (UCS). Mestre em Administração pela Universidade Federal de Santa Maria (UFSM) e graduado em marketing. Atuou nas áreas de marketing e vendas nos setores de serviços e varejo por mais de 20 anos, período no qual ocupou cargos de Consultor de Marketing, Analista de Marketing, Vendedor Corporativo, Analista de Vendas e Gerente de Loja.

References

Aaker, D.A. Kumar, V. and Day, G. S. (2004) Pesquisa de marketing. 2 ed., São Paulo: Atlas, 2004.

Baron, R.M. and Kenny, D. A. (1986) The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, Vol. 51, pp. 113-118.

Bélanger, F. and Crossler, R.E. (2011) Privacy in the digital age: A review of information privacy research in information systems. MIS Quarterly, Vol. 35, No. 4, pp. 1017-1041.

Boniface, D. R. (1995) Experiment Design and Statistical Methods for Behavioural and Social Research. London, UK: Chapman & Hall.

Britto-Da-Silva, V.R. (2015) Preocupação com a privacidade na Internet: uma pesquisa exploratória no cenário brasileiro. Dissertação (Mestrado em Administração e Negócios) – Faculdade de Administração, Contabilidade e Economia (FACE). Pontifícia Universidade Católica do Rio Grande do Sul, Porto Alegre.

Cohen, J. (1988) Statistical power analysis for the behavioral sciences (2 ed.). New Jersey: Lawrence Erlbaum.

Degirmenci, K., Guhr, N. And Breitner, M. H. (2013) Mobile applications and access to personal information: A discussion of users’ privacy concerns. Thirty Fourth International Conference on Information Systems (ICIS). Milan.

Ferrin, D. Kim, P.H. Cooper, C.D. and Dirks, K.T. (2007) Silence speaks volumes: The effectiveness of reticence in comparison to apology and denial for responding to integrity and competence-based trust violations. Journal of Applied Psychology, Vol. 92, No. 4, pp. 893-908.

Hair Jr. J.F. William, B. Babin, B. and Anderson, R.E. (2009) Análise multivariada de dados. 6.ed. Porto Alegre: Bookman.

Hong, W. and Thong, J.Y. (2012) Internet Privacy Concerns: An Integrated Conceptualization and Four Empirical Studies. MIS Quarterly, Vol. 37, No. 1, pp. 275-298.

Kahneman, D. (2011) Thinking, fast and slow. New York: Farrar, Straus and Giroux.

Kahneman, D.P. and Tversky, A. (1979) Prospect theory: an analysis of decision under risk. Econometrica, Vol. 47, pp. 263-292.

Kahneman, D.P. and Tversky, A. (1984) Choices, Values, and Frames. American Psychologist, Vol. 39, No. 4, pp. 341-350.

Laer, T. and Ruyter, K. (2010) In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts. International Journal of Research in Marketing, Vol. 27, No. 2, pp. 164-174.

Li, Y. (2014) A multi-level model of individual information privacy beliefs. Electronic Commerce Research and Applications, Vol. 13, No. 32, pp. 32-44.

Malhotra, N.K. Kim, S.S. and Agarwal, J. (2004) Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model. Information Systems Research, Vol. 15, No. 4, pp. 336–355.

Malhotra, N.K. Pesquisa de Marketing: Uma Orientação Aplicada. Porto Alegre: Bookman, 2006.

Mylonas, A. Kastania, A. and Gritzalis, D. (2013) Delegate the smartphone user? Security awareness in smartphone platforms. Computers & Security, Vol. 34, pp. 47-66.

Petronio, S. (2002) Boundaries of Privacy: Dialectics of Disclosure. Albany: State University of New York Press.

Punch, K. F. (2005) Introduction to Social Research: Quantitative and Qualitative Approaches. Thousand Oaks, California: Sage.

Smith, H. J. Dinev, T. and Xu, H. (2011) Information privacy research: An interdisciplinary review. MIS Quarterly, Vol. 35, No. 4, pp. 989-1015.

Smith, H.J. Milberg, S.J. and Burke, S. J. (1996) Information Privacy: Measuring Individuals' Concerns About Organizational Practices. MIS Quarterly, Vol. 20, No. 2, pp. 167-196.

Stewart, K.A. and Segars, A.H. (2002) An Empirical Examination of the Concern for Information Privacy Instrument. Information Systems Research, Vol. 13, No. 1, pp. 36–49

Stone, E. F. Gardner, D. G. Gueutal, H. G. and Mcclure, S. (1983) A Field Experiment Comparing Information-Privacy Values, Beliefs, and Attitudes Across Several Types of Organizations. Journal of Applied Psychology, Vol. 68, No. 3, pp. 459-468.

Sutanto, J. Palme, E. Tan, C.-H. and Phang, C.W. (2013) Addressing the personalization–privacy paradox: an empirical assessment from a field experiment on smartphone users. MIS Quarterly, Vol. 37, No. 4, pp. 1141-1164.

Tversky, A. and Kahneman, D. (1981) The framing of decisions and the psychology of choice. Science, Vol. 211, pp. 453-458, 1981.

Tversky, A.; Kahneman, D. (1986) Rational Choice and the Framing of Decisions. The Journal of Business, Vol. 59, No. 4, Part 2: The Behavioral Foundations of Economic Theory, pp. S251-S278.

Tversky, A.; Kahneman, D. P. (1974) Judgment under uncertainty: heuristics and biases. Science, Vol. 185, No. 4157, pp. 1124-1131.

Westin, A.F. (1967) Privacy and Freedom. New York: Atheneum, 1967.

Westin, A.F. (2003) Social and political dimensions of privacy. Journal of Social Issues, Vol. 59, No. 2, pp. 431–453.

Winer, R.S. (1999) Experimentation in the 21st century: The importance of external validity. Journal of the Academy of Marketing Science, Vol. 27, No. 3, pp. 349-358.

Xu, H. and Teo, H.H. (2004) Alleviating Consumer's Privacy Concern in Location-Based Services: A Psychological Control Perspective. Proceedings of the Twenty-Fifth Annual International Conference on Information Systems (ICIS 2004), (pp. 793-806). Washington, D. C., United States.

Xu, H. Gupta, S. Rosson, M. B. and Carroll, J. M. (2012) Measuring Mobile Users' Concerns for Information Privacy. Thirty Third International Conference on Information Systems (ICIS). Orlando.

Published

2021-05-20

How to Cite

Junior, S. D. da S., Luciano, E. M. ., & Lübeck, R. M. (2021). Future Intention to disclose personal information via mobile apps. Journal of Administration Science, 23(59), 78–93. https://doi.org/10.5007/2175-8077.2021.e67839