BRAZILIAN MULTINATIONAL COMPANIES: THE ROLE OF TECHNOLOGY IN THE CONQUEST OF THE EXTERNAL MARKET

Authors

  • Eva Stal UNINOVE - Centro Universitário Nove de Julho

DOI:

https://doi.org/10.5007/%25x

Abstract

The paper intends to show the importance of the internationalization process of companies from developing countries, which face global competition. Outside production stimulates the exports of raw materials, components and finished products, mainly in industrial sectors that produce differentiated goods of a higher technological content. Besides, the presence in more demanding markets facilitates the incorporation of new technologies and capacity building. Based on the behavioral and economical theories that explain the internationalization process of firms, a case study was conducted in Sabó, an autoparts manufacturer, and one of the few national firms that survived the liberalization process of the Brazilian economy, in 1990. This is explained by its innovative characteristics, which allows it to compete in the international market with the biggest companies in its sector. We conclude that, in the presence of a strong asset, like innovative technologies, the economical theories provide a better support for a successful internationalization process.

Author Biography

Eva Stal, UNINOVE - Centro Universitário Nove de Julho

Possui graduação em Química Industrial pela Universidade Federal do Rio de Janeiro (1969), mestrado em Tecnologia de Processos Bioquímicos pela Universidade Federal do Rio de Janeiro (1973), mestrado em Administração pela Universidade de São Paulo (1991) e doutorado em Administração pela Universidade de São Paulo (1997). Atualmente é pesquisadora associada do Núcleo de Política e Gestão Tecnológica da Universidade de São Paulo, professora do Mestrado em Administração do Centro Universitário Nove de Julho e professor adjunto da Escola Superior de Propaganda e Marketing.

Mais informações: Currículo Lattes - CNPq.

Downloads

Published

2005-01-01

How to Cite

Stal, E. (2005). BRAZILIAN MULTINATIONAL COMPANIES: THE ROLE OF TECHNOLOGY IN THE CONQUEST OF THE EXTERNAL MARKET. Revista De Ciências Da Administração, 7(14), 227–248. https://doi.org/10.5007/%x

Issue

V. 7, n. 14, jul./dez. de 2005

Section

Articles

License

The author must ensure:

  • that there is complete consensus among all co-authors to approve the final version of the paper and its submission for publication.
  • that their work is original, and if the work and/or words of others have been used, these have been duly acknowledged.

Plagiarism in all its forms constitutes unethical publishing behavior and is unacceptable. RCA reserves the right to use software or any other methods of plagiarism detection.

All submissions received for evaluation in the RCA journal are screened for plagiarism and self-plagiarism. Plagiarism identified in manuscripts during the evaluation process will result in the submission being archived. In the event of plagiarism being identified in a manuscript published in the journal, the Editor-in-Chief will conduct a preliminary investigation and, if necessary, retract it.

Authors grant RCA exclusive rights of first publication, with the work simultaneously licensed under the Creative Commons (CC BY) 4.0 International License.

Authors are authorized to enter into separate, additional contractual arrangements for the non-exclusive distribution of the version of the work published in this journal (e.g., publishing in an institutional repository, on a personal website, publishing a translation, or as a chapter in a book), with an acknowledgement of its authorship and initial publication in this journal.

This license grants any user the right to:

Share – copy, download, print, or redistribute the material in any medium or format.

Adapt – remix, transform, and build upon the material for any purpose, even commercially.

According to the following terms:

Attribution – You must give appropriate credit (cite and reference), provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

No additional restrictions – You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.