Negócios de comida e trajetórias de imigrantes brasileiros no Oeste da Austrália: adaptação de receitas, jornada dupla e muita determinação.
DOI:
https://doi.org/10.5007/2175-8077.2020.e72182Resumen
O artigo se propõe a investigar, por meio da análise de trajetórias de sete empreendedores imigrantes brasileiros no Oeste da Austrália, como se deu o processo empreendedor de negócios de comida. Por meio de entrevistas em profundidade e análise documental, os autores oferecem subsídios sobre os recentes fluxos de brasileiros para o Oeste da Austrália, um fenômeno recente e pouco coberto pela literatura acadêmica em português. Ademais, o mesmo também contribui para a literatura do empreendedorismo étnico e imigrante, dado que o contexto brasileiro é menos pesquisado do que o dos imigrantes asiáticos na Austrália. Os resultados particularmente enfocam aspectos da criação e desenvolvimento de negócios do setor alimentício, que se valem da alavancagem étnica, embora sofrendo barreiras no que tocante à sua configuração, e necessidade de adaptação ao público local.Citas
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