Food business and trajectories of Brazilian immigrants in Western Australia: adaptation of recipes, double shift and a lot of determination
DOI:
https://doi.org/10.5007/2175-8077.2020.e72182Abstract
The article aims to investigate, through the analysis of trajectories of seven Brazilian immigrant entrepreneurs in Western
Australia, how the entrepreneurial process of food business
took place. Through in-depth interviews and documentary
analysis, the authors offer insights into the recent flows of
Brazilians to Western Australia, a recent phenomenon and little
covered by academic literature in Portuguese. Furthermore,
it also contributes to the literature on ethnic and immigrant
entrepreneurship, given that the Brazilian context is less researched than that of Asian immigrants in Australia. The results
particularly focus on aspects of the creation and development
of businesses in the food sector, which use ethnic leverage,
although suffering barriers in terms of their configuration, and
the need to adapt to the local public.
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