La velocidad del cambio tecnológico empresarial como estrategia para sobrevivir
DOI:
https://doi.org/10.5007/%25xAbstract
Encontrar un modelo que facilite el cambio estratégico de una empresa, teniendo en cuenta la ubicación sectorial dentro del ciclo de cambios estructurales y así poder modificar la velocidad de cambio para mantenerse dentro del sector y para tomar decisiones sobre estrategia tecnológica, innovación y competencia. Para ello, se realiza una síntesis histórica del sector para ubicarlo en el ciclo estructural (Fine) compuesto por los estados modular, poder del proveedor, infraestructura propia, integración, competencia en nicho y complejidad organizacional. Posteriormente, se determina el estado de una empresa sobre el patrón estructural y se mide su velocidad de cambio actual para recomendar la decisión sobre el grado de innovación tecnológica requerida para mantenerse dentro del patrón de cambio sectorial. Se identificaron los factores que inciden en la velocidad de cambio empresarial (frescura línea de productos, vida de catálogo del producto o servicio y porcentaje de caída precios de los insumos) y se propuso el diseño de una estrategia expresada como cadena de valor, validada con una empresa colombiana que compite en sector de telecomunicaciones de los Estados Unidos.
Downloads
Published
How to Cite
Issue
Section
License
The author must ensure:
- that there is complete consensus among all co-authors to approve the final version of the paper and its submission for publication.
- that their work is original, and if the work and/or words of others have been used, these have been duly acknowledged.
Plagiarism in all its forms constitutes unethical publishing behavior and is unacceptable. RCA reserves the right to use software or any other methods of plagiarism detection.
All submissions received for evaluation in the RCA journal are screened for plagiarism and self-plagiarism. Plagiarism identified in manuscripts during the evaluation process will result in the submission being archived. In the event of plagiarism being identified in a manuscript published in the journal, the Editor-in-Chief will conduct a preliminary investigation and, if necessary, retract it.
Authors grant RCA exclusive rights of first publication, with the work simultaneously licensed under the Creative Commons (CC BY) 4.0 International License.
Authors are authorized to enter into separate, additional contractual arrangements for the non-exclusive distribution of the version of the work published in this journal (e.g., publishing in an institutional repository, on a personal website, publishing a translation, or as a chapter in a book), with an acknowledgement of its authorship and initial publication in this journal.
This license grants any user the right to:
Share – copy, download, print, or redistribute the material in any medium or format.
Adapt – remix, transform, and build upon the material for any purpose, even commercially.
According to the following terms:
Attribution – You must give appropriate credit (cite and reference), provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
No additional restrictions – You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
