2014 election on a social network: remix culture and ideological imaginaries on the covers of Veja magazine

Authors

  • Gisella Meneguelli Universidade Federal Fluminense (UFF) Universidade Federal de Juiz de Fora (UFJF)

DOI:

https://doi.org/10.5007/1984-8412.2015v12n2p689

Abstract

This paper analyzes the production of meanings on the remixed covers of Veja magazine that circulated on Facebook social network in the second round of the presidential election of 2014, considering its significant plurality (due to the integration of verbal and visual languages) and its divulgation in digital media. As theoretical contribution, we use the concept of socio-discursive imaginary (CHARAUDEAU, 2006; 2013), and the concept of irony (CHARAUDEAU; MAINGUENEAU, 2012; DUCROT, 2001). The analysis shows that both the covers of Veja and the remixed covers include elaborated images and words to influence ideologically the reader’s opinion in the electoral process, which could make him/her change his/her vote.

Author Biography

Gisella Meneguelli, Universidade Federal Fluminense (UFF) Universidade Federal de Juiz de Fora (UFJF)

Doutoranda do Programa de Pós-graduação em Estudos de Linguagem da Universidade Federal Fluminense e bolsista-sanduíche da Capes na Facultad de Comunicación da Universidad Autónoma de Barcelona. É servidora técnico-administrativo na Universidade Federal de Juiz de Fora. 
Fórum Linguístico, v. 12, n.2, abr./jun. 2015.

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Published

2015-08-14

Issue

Vol. 12 No. 2 (2015)

Section

Article

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