"Ready to shine a lot, Aquarian?": the ethos in the self-help discourse for teenagers

Authors

  • Marize Barros Rocha Aranha Universidade Federal do Maranhão
  • Cláuberson Correa Carvalho Universidade Federal do Maranhão

DOI:

https://doi.org/10.5007/1984-8412.2015v12n4p915

Abstract

This article analyzes the formation of the ethos in the self-help discourse for teenagers from the perspective of the French School of Discourse Analysis. We start from the conception of an ethos based on Maingueneau (2008a, 2008b), who focuses on the analysis of the intradiscourse, that is, ways of speaking and ways of textual construction – landmarks of the discursive surface. The corpus comprises three editions published by Capricho (a teen-targeted magazine). The results indicate the effects of meaning (empathy, spontaneity, certainty, authority) which are established in the communication contract signed by this magazine, observing how they contribute to the development of a closer relationship between enunciator (the journalist) and enunciatee (the teenagers) by means of such text readings.

Author Biographies

Marize Barros Rocha Aranha, Universidade Federal do Maranhão

Doutora em Linguística e Língua Portuguesa pela UNESP-SP. Professora Adjunta IV do Departamento de Letras da Universidade Federal do Maranhão (UFMA). 

Cláuberson Correa Carvalho, Universidade Federal do Maranhão

Mestrando em Letras pela Universidade Federal do Maranhão (UFMA). Licenciado em Letras pela Universidade Estadual do Maranhão (UEMA) e bacharel em Comunicação Social – Jornalismo pela UFMA. Revisor de Textos da UFMA.

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Published

2015-12-28

Issue

Vol. 12 No. 4 (2015)

Section

Article

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