The constitution of the discursive ethos in video lessons on the internet: the figure of the teacher-presenter
DOI:
https://doi.org/10.5007/1984-8412.2017v14n1p1849Abstract
http://dx.doi.org/10.5007/1984-8412.2017v14n1p1849
Due to the excessive increase of the discourse genres originated in reason of to the expansion of digital media, this paper aims to observe how is the ethos of teachers present in scientific writing/essay video lessons inserted on the Internet. Therefore it has as goal understand how occurring the forms of presentation of the “teachers-presenters" of such digital lessons, through their images, as well as of his speeches. While making use of the postulates of Maingueneau, to speak about the composition of the discursive ethos, also seeks dialogue with the concept of style, belonging to Bakhtin studies, in order to trace possible dialogues between these theories in relation to the presentation modes of the enunciadores to compose his statements.