Mcdonaldization in journalism, the spectacularization of the news
DOI:
https://doi.org/10.5007/1984-6924.2008v5n1p25Abstract
The mcdonaldization concept is based on the homogeneity and velocity principles applied into a journalistic process, mainly the digital one. Its results are a kind of standardized, ‘pasteurized’, superficial texts, without depth; what we call ‘binary journalism’. ‘Binary journalism’ is the journalism reduced to its minimum essence, that is, a journalism made without listening to “the other side” and without checking. We have two hypotheses: 1) the mcdonaldization is a phenomenon that affects the journalism and the news themselves; and 2) binary journalism as a consequence leads to lesser quality products. Besides, we also argue that spectacularization is a resource that meets the conditions to be inserted in the news’ field , in digital (‘mcdonaldized’) journalism.
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