Reading and interactivity discourses in graphic redesign of newspapers on digital technologies age

Authors

  • Ana Elisa Ferreira Ribeiro Centro Federal de Educação Tecnológica de Minas Gerais

DOI:

https://doi.org/10.5007/1984-6924.2010v7n1p110

Abstract

Based on critical theories of communication and especially on Dominique Wolton and Lucien Sfez, this article discusses the use of the concept of “interactivity” as a market argument in newspapers redesign. The cases presented are Estado de Minas and O Tempo, newspapers of Minas Gerais, Brazil, and its graphic changes occurred, respectively, in 2004 and 2008. They are also cited redesigns of the Folha de São Paulo over the decades of 1980-90. It is concluded that there was a historical argumentation related to promises of interactivity and attention to the reader.

Author Biography

Ana Elisa Ferreira Ribeiro, Centro Federal de Educação Tecnológica de Minas Gerais

Doutora em Linguística Aplicada pela UFMG, com pós-doutorado em Comunicação Social pela PUC-Minas. Professora do mestrado em Estudos de Linguagens e do Departamento de Linguagem & Tecnologia do Centro Federal de Educação Tecnológica de Minas Gerais.

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Published

2010-04-08

Issue

Vol. 7 No. 1 (2010): Inovações no Jornalismo

Section

Núcleo Temático

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