Discursive appeals in televised electoral campaigning

Authors

  • Luis Felipe Miguel Universidade de Brasília

DOI:

https://doi.org/10.5007/2175-7984.2010v9n16p151

Abstract

In proportional elections, usage of the “Public Time for Electoral Campaigning”

(Horário Gratuito de Propaganda Eleitoral, or HGPE), shared by dozens

or hundreds of candidates, loses its effectiveness. It does however have

an important role to play, insofar as it informs the public that particular

persons are candidates and reminds those who are already familiarized

with the campaigns that candidacies have been established. This in turn

serves to reinforce the voting intentions of voters who otherwise might

neglect them. Moreover, we can suppose that, within the brief amount of

time the HGPE awards to each candidate, the latter will try to reinforce

the main elements of his/her discourse. This research, which analyzes the

“Public Time for Electoral Campaigning” in the proportional elections in

the Brazilian capital (Brasilia, the Federal District) attempts to provide an

understanding of the strategies employed by political parties and candidates

in their usage of the HGPE.

Keywords: political propaganda, media and politics, political discourse.

Author Biography

Luis Felipe Miguel, Universidade de Brasília

uis Felipe Miguel concluiu o doutorado em Ciências Sociais pela Universidade Estadual de Campinas em 1997. Atualmente é Professor associado da Universidade de Brasília e Bolsista de Produtividade em Pesquisa do Conselho Nacional de Desenvolvimento Científico e Tecnológico. Publicou 5 livros, 15 capítulos de livros e 77 artigos em periódicos especializados. Entre 1997 e 2010 coordenou 10 projetos de pesquisa já concluídos. Atualmente coordena três projetos de pesquisa. Atua na área de Ciência Política, com ênfase em Mídia e Política, em Teoria da Democracia. e em Gênero e Política Em seu currículo Lattes os termos mais freqüentes na contextualização da produção científica são: mídia e política, política brasileira, teoria da democracia, representação política, democracia, eleições, discurso político, teoria política contemporânea e gênero.

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Published

2010-05-05

Issue

Vol. 9 No. 16 (2010)

Section

Artigos

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