Discursive appeals in televised electoral campaigning
DOI:
https://doi.org/10.5007/2175-7984.2010v9n16p151Abstract
In proportional elections, usage of the “Public Time for Electoral Campaigning”
(Horário Gratuito de Propaganda Eleitoral, or HGPE), shared by dozens
or hundreds of candidates, loses its effectiveness. It does however have
an important role to play, insofar as it informs the public that particular
persons are candidates and reminds those who are already familiarized
with the campaigns that candidacies have been established. This in turn
serves to reinforce the voting intentions of voters who otherwise might
neglect them. Moreover, we can suppose that, within the brief amount of
time the HGPE awards to each candidate, the latter will try to reinforce
the main elements of his/her discourse. This research, which analyzes the
“Public Time for Electoral Campaigning” in the proportional elections in
the Brazilian capital (Brasilia, the Federal District) attempts to provide an
understanding of the strategies employed by political parties and candidates
in their usage of the HGPE.
Keywords: political propaganda, media and politics, political discourse.
Downloads
Published
Issue
Section
License
The articles and other work published in Política & Sociedade, a journal associated to the Graduate Program in Sociology at UFSC, are the property of the journal. A new publication of the same text, whether by the initiative of the author or third parties, must indicate that it was previously published in this journal, citing the edition and date of publication.
This work is licensed under the Creative Common License