Newspaper coverage and the 2006 presidential elections in Brazil

Authors

  • Antônio Albino Canelas Rubim Universidade Federal da Bahia
  • Leandro Colling Universidade Federal da Bahia

DOI:

https://doi.org/10.5007/%25x

Abstract

This paper analyzes the way the press – in particular, the newsweekly Veja and the daily paper Folha de São Paulo- covered the final period of President Lula’s first mandate and the 2006 presidential elections. After analyzing reporting, which is carried out through a loose appropriation of the concept of “framing”, our text presents some reflections geared toward a greater understanding of why this form of news coverage was unable to obstruct the Worker’s Party’s candidate’s re-election. Rather than adhering to the moralizing and hostile position constructed by the media and the middle classes, voters formed their own opinions, based on their interests and their evaluation of government policies. Keywords: journalism; presidential elections; media effects.

Author Biographies

Antônio Albino Canelas Rubim, Universidade Federal da Bahia

Antônio Albino Canelas Rubim é Doutor em Sociologia pela Universidade de São Paulo (USP) e Professor Titular da Faculdade de Comunicação da Universidade Federal da Bahia (Facom-UFBA). Endereço eletrônico: rubim@ufba.br.

Leandro Colling, Universidade Federal da Bahia

Leandro Colling é Doutor em Comunicação e Cultura Contemporâneas e Professor substituto da Faculdade de Comunicação da Universidade Federal da Bahia (Facom-UFBA) e da Faculdade Social da Bahia (FSBA). Endereço eletrônico: colling@ufba.br.

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Published

2007-07-01

Issue

Vol. 6 No. 10 (2007)

Section

Special Issue 1 - Sociology and sociologists in Latin America: research, teaching, and interdisciplinarity in contemporary context

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