Analysis of sustainable and innovative behavior in entrepreneurial intention
DOI:
https://doi.org/10.5007/2175-8077.2021.e59486Abstract
This study aimed to analyze the influence of the entrepreneurial family and the sustainable and innovative behavioral constructs on the entrepreneurial intention of university students. It was a quantitative research, developed with 285 students of a Public University. The theoretical and methodological bases of Liñán and Chen (2009) were adopted for entrepreneurial intention and entrepreneurial family; Gonçalves-Dias et al. (2009), related to sustainable behavior; and Foxall and Hackett (1992) on innovative behavior. Based on factorial analysis, logistic regression and classification and regression trees (CART), the results show: (i) there is an influence of the entrepreneurial family on the entrepreneurial intention of university students; (ii) there is an influence of sustainable behavior on the entrepreneurial intention of university students; (iii) there is an influence of innovative behavior on the entrepreneurial intent of university students. The results seek to contribute to the empirical and conceptual literature on innovation and sustainability in the context of entrepreneurship.
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