Organizational Images in Brazilian Companies: detection and analysis with data mining

Authors

  • Eliana Rocío Rocha Blanco Departamento de Administración de Empresas Universidad de Cantabria
  • Angel Cobo Ortega Departamento de Matemática Aplicada y Ciencias de la Computación Universidad de Cantabria
  • Adolfo Alberto Vanti Programa de Doutorado em Administração e Mestrados em Ciências Contábeis e Administração Universidade do Vale do Rio dos Sinos (UNISINOS)
  • Silvio Johann Departamento FGV-Management – Programas MBA Fundação Getúlio Vargas (FGV)

DOI:

https://doi.org/10.5007/2175-8077.2013v15n37p105

Abstract

The organizational images allow visualizing the business context in which organizations are embedded, and define behavioral models that respond to their organizational culture. This work begins with the approach of Morgan (1986) and uses 35 questions to identify metaphors in a sample of companies in the state of Rio Grande do Sul. Quantitative analysis was performed by data mining techniques. The techniques identified images that are present in the sample. Analyzes are importance for the management of culture and business behavior, due to the identification of images may achieve organizational objectives.

Author Biography

Eliana Rocío Rocha Blanco, Departamento de Administración de Empresas Universidad de Cantabria

Ingeniera Informática y Doctora en el área de organización de empresas de la Universidad de Cantabria

Profesora Ayudante del Departamento de Administración de Empresas de la Universidad de Cantabria (España)

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Published

2013-12-10

How to Cite

Rocha Blanco, E. R., Ortega, A. C., Vanti, A. A., & Johann, S. (2013). Organizational Images in Brazilian Companies: detection and analysis with data mining. Journal of Administration Science, 1(1), 105–120. https://doi.org/10.5007/2175-8077.2013v15n37p105

Issue

V.15 N.37 Dezembro de 2013

Section

Articles

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