Bibliometric Analysis of the Contribution of Marketing to other Sciences

Authors

  • Carlos Alberto Vargas Rossi Universidade Federal do Rio Grande do Sul
  • Luiza Venzke Bortoli Universidade Federal do Rio Grande do Sul
  • Rodrigo Bisognin Castilhos Universidade Federal do Rio Grande do Sul e Universidade do Vale dos Sinos

DOI:

https://doi.org/10.5007/2175-8077.2014v16n40p29

Abstract

This study aims to analyze the contribution of the Marketing discipline to other areas of knowledge. For this purpose, a bibliometric study was conducted, which, through citations, verified the presence of the most relevant marketing journals in major publications from other areas. Results indicate that only the area of Management receives significant influence of marketing studies. The most influential articles are within the scope of research methods and consumer behavior, suggesting a limited influence of Marketing in other areas. After analyzing results, we try to reflect on the need to make Marketing a more relevant area to other social and human sciences, since it deals with important domains of social and market relations in contemporary society.

Author Biographies

Carlos Alberto Vargas Rossi, Universidade Federal do Rio Grande do Sul

Professor da EA/UFRGS e pesquisador 1D do CNPq (Produtividade em Pesquisa)

Luiza Venzke Bortoli, Universidade Federal do Rio Grande do Sul

Mestre em Administração pela FEA/USP e doutoranda em Administração na EA/UFRGS.

Rodrigo Bisognin Castilhos, Universidade Federal do Rio Grande do Sul e Universidade do Vale dos Sinos

Mestre e doutorando em Administração pela EA/UFRGS e professor do curso de graduação em Administração da UNISINOS

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Published

2014-12-16

How to Cite

Rossi, C. A. V., Bortoli, L. V., & Castilhos, R. B. (2014). Bibliometric Analysis of the Contribution of Marketing to other Sciences. Revista De Ciências Da Administração, 29–44. https://doi.org/10.5007/2175-8077.2014v16n40p29

Issue

V.16 N.40 DEZEMBRO 2014

Section

Articles

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