Bibliometric Analysis of the Contribution of Marketing to other Sciences
DOI:
https://doi.org/10.5007/2175-8077.2014v16n40p29Abstract
This study aims to analyze the contribution of the Marketing discipline to other areas of knowledge. For this purpose, a bibliometric study was conducted, which, through citations, verified the presence of the most relevant marketing journals in major publications from other areas. Results indicate that only the area of Management receives significant influence of marketing studies. The most influential articles are within the scope of research methods and consumer behavior, suggesting a limited influence of Marketing in other areas. After analyzing results, we try to reflect on the need to make Marketing a more relevant area to other social and human sciences, since it deals with important domains of social and market relations in contemporary society.Downloads
Published
2014-12-16
How to Cite
Rossi, C. A. V., Bortoli, L. V., & Castilhos, R. B. (2014). Bibliometric Analysis of the Contribution of Marketing to other Sciences. Journal of Administration Science, 29–44. https://doi.org/10.5007/2175-8077.2014v16n40p29
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