Between the Primary and the Secondary Markets: an Exploratory Analysis on Creating Value and Competitive Advantage in China-Brazil Relations
DOI:
https://doi.org/10.5007/2175-8077.2016v18n44p52Abstract
Value creation and competitive advantage are key issues for the success of companies operating in primary and secondary markets. This article aims to analyze the differences in value creation and generation of competitive advantage in primary and secondary markets China-Brazil. For this, interviews with managers of Chinese and Brazilian companies, were carried out. After data collection, analysis was performed which derived in twenty final categories: (a) creation of value in the primary market without the presence of an intermediary, (b) creation of value in the secondary market with the presence of intermediary, (c ) competitive advantage in the primary market without the presence of intermediary and (d) competitive advantage in the secondary market with the presence of intermediary. The analysis of the categories allowed to establish some of the theoretical / empirical relationships to understanding the effect of value creation and competitive advantage in companies operating in primary and secondary markets.Downloads
Published
2016-04-25
How to Cite
Ladeira, W. J., Rosa, F. T., Du, F., & Santini, F. O. (2016). Between the Primary and the Secondary Markets: an Exploratory Analysis on Creating Value and Competitive Advantage in China-Brazil Relations. Journal of Administration Science, 1(1), 52–65. https://doi.org/10.5007/2175-8077.2016v18n44p52
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