Comportamento estratégico: um estudo na indústria de plásticos de Santa Catarina

Abstract

This paper was developed with the purpose of identifying what kind of strategic behavior is predominantly adopted by medium sized organizations of the industry of plastic in Santa Catarina. As specific goals we tried: to confront the theoretical model of Miles and Snow (1978) whith thereality observed in the organizations; analyzed to characterize, structurally, the companies studied;and, to describe and analyze the dimensions which characterize the strategic behavior according to the view of the managers. As a result of the data collected it was observed that the great majority call themselves prospectors, according to the Miles and Snow tipology. However, the particular analysis of each of the eleven dimensions that characterized the strategic behavior, pointed out a divergency between the profile identified, separately, in each one of the dimensions studied. KEYWORDS: Organizational strategy; Strategic behavior; Miles and Snow tipology