Estratégia, Estrutura e Competências Gerenciais: estudo de uma operadora de plano de saúde, modalidade autogestão
DOI:
https://doi.org/10.5007/2175-8077.2009v11n25p229Abstract
Este estudo trata da análise de uma operadora de plano de saúde, modalidade autogestão. Foram analisadas sua estratégia, estrutura organizacional e competências gerenciais, a luz dos conceitos encontrados na literatura. Descrevese a estrutura, as diretrizes de atuação e satisfação dos clientes através da análise de documentos e entrevistas com seus principais gestores. Verifica-se como são entendidos e utilizados esses conceitos na relação da operadora com os prestadores de serviços e beneficiários. A literatura aponta para a coerência, o alinhamento e a consistência entre os conceitos de estratégia, estrutura e competências gerenciais, como forma de aumento de competitividade e desenvolvimento de competências organizacionais. Os indicadores de desempenho e o mapa estratégico aparecem como instrumentos desta avaliação.
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