The culture value in the Applicability of Technology Acceptance Model (TAM)

Authors

  • Patrícia Maria Silva Universidade Federal da Paraíba - (UFPB) - PB - Brasil
  • Guilherme Ataíde Dias Universidade Federal da Paraíba - (UFPB) - PB - Brasil
  • Manoel Raimundo Sena Junior Universidade Federal de Pernambuco - (UFPE) - PE - Brasil

DOI:

https://doi.org/10.5007/1518-2924.2008v13n26p94

Keywords:

Technology acceptance model, Information technology, Information systems, Culture identity, Users

Abstract

The Technology Acceptance Model (TAM), is one of the most widely used behavioural models in the information systems field in the world. It was projected to understand the causal relation between external variable of acceptance of the users and the real use of the system, being searched to understand the behavior of this user through the knowledge of the utility and the easiness of use perceived for it. Although TAM has been developed in the north america and either successful, some adjustments are necessary, when applied outside of the north american culture, because variable of acceptance and behavioural cannot be same in all the cultures. The objective of this article is to make one brief revision of literature on TAM and its convenience in other cultures.

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Author Biographies

Patrícia Maria Silva, Universidade Federal da Paraíba - (UFPB) - PB - Brasil

Mestranda do Programa de Pós-Graduação em Ciência da Informação da UFPB; Especialista em Gestão Estratégica de Sistemas de Informação pela UFRN e Bibliotecária do Conselho Regional de Medicina do Estado de Pernambuco.

Guilherme Ataíde Dias, Universidade Federal da Paraíba - (UFPB) - PB - Brasil

Doutor em Ciência da Comunicação (Ciência da Informação) pela USP; Mestre em Administração pela Central Connecticut State University, USA; Graduado em Ciência da Computação pela UFPB campus II e Professor vinculado ao Programa de Pós-Graduação em Ciência da Informação da UFPB.

Manoel Raimundo Sena Junior, Universidade Federal de Pernambuco - (UFPE) - PE - Brasil

Doutor em Estatística pela UNICAMP, Professora do Departamento de Estatística da Universidade Federal de Pernambuco

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Published

2008-10-06

How to Cite

SILVA, Patrícia Maria; DIAS, Guilherme Ataíde; SENA JUNIOR, Manoel Raimundo. The culture value in the Applicability of Technology Acceptance Model (TAM). Encontros Bibli: revista eletrônica de biblioteconomia e ciência da informação, [S. l.], v. 13, n. 26, p. 94–100, 2008. DOI: 10.5007/1518-2924.2008v13n26p94. Disponível em: https://periodicos.ufsc.br/index.php/eb/article/view/1518-2924.2008v13n26p94. Acesso em: 26 nov. 2024.

Issue

Vol. 13 No. 26 (2008)

Section

Articles

License

Copyright (c) 2008 Patrícia Maria Silva, Guilherme Ataíde Dias, Manoel Raimundo Sena Junior

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