The obfuscation as a resistance practice to the surveilance capitalism of the digital platforms

Abstract

This work seeks to understand obfuscation tools as a possible practice of resistance to the current form of the platforms' business model characterized as surveillance capitalism, which exercises power through the control of information, shaping the behavior and subjectivities of its users while making profits. with the commercialization of your data. In this context, would obfuscation as a practice of resistance be sufficient to regain subjects' autonomy over their data and privacy? The research was carried out using a deductive approach, together with a bibliographical review of books and seminal articles on the subjects and investigates, through a discursive-argumentative analysis, obfuscation as a practice of resistance in regaining control of users' personal data. It is concluded that obfuscation alone is not enough to remedy the abuses committed by surveillance capitalism, and its use lacks moral guidance for protective purposes, mitigating the damage caused (to fundamental rights), expanding social and cultural perspectives, policies of the act of resistance, and subverting the established order by retaking part of the subjects' autonomy in the face of the power exercised through informational control.