Dr. Shryock’s healthy guidelines for young men: an analysis of picture in discourse

Authors

  • Rafael de Souza Bento Fernandes Universidade Estadual de Maringá (UEM)
  • Ismara Eliane Vidal de Souza Tasso Universidade Estadual de Maringá (UEM)

DOI:

https://doi.org/10.5007/1984-8412.2018v15n2p2962

Abstract

The discourse on ‘virility’ constructed by Dr. Shryock’s handbook On becoming a man: A book for teenage boys, published in 1968, is analyzed from the point of view of French and Brazilian Discourse Analyses. Current study investigates the relationship between publicity advertisements by the telecommunications company Oi and two Facebook posts whose patterns of repetitive factors in terms of body iconography (poses, gestures, gaze) reveal truth and power effects on what means being a man. We assumed the construction of manliness, foregrounded on medical evidence, involves a moral (and religious) stance on attentive model body behaviors and establishes comprehensive exclusion regimens that insist of real effects (ruled by tradition) according to which masculinity is synonymous to dominance.

Author Biographies

Rafael de Souza Bento Fernandes, Universidade Estadual de Maringá (UEM)

Doutorando em Linguística pela Universidade Estadual de Maringá – PLE/UEM, com período “sanduíche” (CAPES-PSDE/Edital 2016) pela Faculdade de Letras da Universidade de Coimbra, Portugal – FLUC. Membro do GEDUEM/CNPq. 

Ismara Eliane Vidal de Souza Tasso, Universidade Estadual de Maringá (UEM)

Pós-doutora pelo IEL/UNICAMP. Doutora em Linguística e Língua Portuguesa pela UNESP/Araraquara. Professora do Departamento de Língua Portuguesa e do Programa de Pós-Graduação em Letras da UEM/PR. Líder do GEDUEM/CNPq.

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Published

2018-07-12

Issue

Vol. 15 No. 2 (2018)

Section

Article

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