Strategic planning as management tool in higher education: a case study at the College La Salle Lucas do Rio Verde-MT

Abstract

The Private Higher Education Institutions are in a growth environment, so wide competition. On the other hand, have significant difference from the other lines of business, as are owners of invested capital to manage the activity, but not in possession of the product that 'market', education. So this study aimed to analyze the Strategic Planning (PE) as a management tool able to support the administration of the School of La Salle Lucas do Rio Verde in decision making. Specifically sought to: a) to discuss the outcome of the implementation of Parliament's year 2012; b) Check the strategies obtained through the four perspectives of the BSC adopted by the management group for the year 2013. For this purpose, study design opted for a qualitative, descriptive and documentary, and the PE subject matter of IES 2012 and 2013. The main results indicate that since the implementation of PE as a management tool the institution grew and strengthened in the market. It was found that the EP has enabled a broad view of its strengths and weaknesses, where it became possible to improve and implement some projects and processes, which provided improvements to the IES.