Body and Identity in Advertisement

Authors

  • Iara Beleli Núcleo de Estudos de Gênero – Pagu, UNICAMP

DOI:

https://doi.org/10.1590/S0104-026X2007000100012

Abstract

Although identity can be interpreted in many ways, it has been considered as the core of individual constitution and often seems to interpellate for one’s localization in this diverse setting. The purpose of this article is to explore the demand for permeable identifications of gender and sexuality constructions. It focuses on National award-winning advertisements, as well as articles displayed in entertainment magazines. The image analysis and language resources used aim to apprehend how advertising reifies or destabilizes gender and sexuality notions taken as traditional.

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Published

2007-01-11

How to Cite

Beleli, I. (2007). Body and Identity in Advertisement. Revista Estudos Feministas, 15(1), 193. https://doi.org/10.1590/S0104-026X2007000100012

Issue

Vol. 15 No. 1 (2007)

Section

Thematic Section

License

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