Organizational Maturity in Competitive Intelligence – The Case of a Brazilian Financial Institution
DOI:
https://doi.org/10.5007/2175-8077.2014v16n38p126Abstract
This study aims at characterizing and identifying the degree of maturity in Competitive Intelligence (CI) of a financial organization from a developing country, abyding by a maturity model in the literature. To do this research, the chosen method was the case study. Data were collected among 4 distinct áreas of the organization: Marketing, Physical Security; International Relations; and Risk management. Main results indicate that two áreas show maturity in CI, level 1 – Informal. The othe two show degree of maturity in CI, level 2 – Formal. Conclusions of the study support coherence of criteria and elements that bolster the logic of the selected model and the decentralized structure of CI in the studied organization, showing, in an yet intuitive way, to hold an advanced CI operating model.
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