Pessoas na organização: fatores de produção ou fonte de poder estratégico?

Abstract

Two general orientations in the organizations strategic management are identified: the stockholders and stakeholders model. The article aims at approaching the models mentioned and specially highlighting the evolution of the strategic meaning of the people who work in the organizations inherent to them. After identifying some of the most important concepts and theories recently conceived by scholars of the Theory of Organizations to portray and coprehend the contemporary enterprise environment, the article condudes that in the present Knowledge Era, the nature of work in ali organization leveis has been profoundly modified, offering new patterns of interaction between enterprise and employees. Thus, the stakeholders modeladjusts better to present time impositions and to a new way of managing organizations, demanded by the characteristics of the evironment in which contemporary organizations are inserted. KEYWORDS: Stockholders model; Stakeholders model; Organizacional learning; Organizacional environment