Marketização de anúncios de ensino superior no Japão: um discurso de McEmpregos?
DOI:
https://doi.org/10.5007/2175-8026.2022.e83058Resumo
Investigamos como as forças concorrentes se manifestam interdiscursivamente no ensino superior no Japão por meio de uma análise crítica do discurso (Fairclough, 1993, 1995). Os anúncios de emprego no ensino superior são constitutivos da imagem pública das instituições voltadas para acadêmicos de áreas específicas. São espaços discursivos onde o discurso mercantilizado colonizou discursos anteriormente dominantes das universidades como autoridades independentes (Fairclough, 1993, 1995). Tais discursos mercantilizados no ensino superior expressam ideologias neoliberais e convenções de livre mercado (Ball, 1998; Pack, 2018). No entanto, a extensão internacional da mercantilização do discurso universitário é mais implicitamente assumida do que empiricamente examinada, por isso investigamos essas forças com relação ao ensino superior japonês.
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