Visibility regimes of the professional librarian practices

Authors

  • Célia Regina Simonetti Barbalho UFAM – Manaus – AM

DOI:

https://doi.org/10.5007/1518-2924.2006v11nesp1p164

Keywords:

Professional image, Social representation, Semiotics of image

Abstract

It discusses the image of the professional librarian conveyed in the various media and mass communication vehicles. It addresses the issue of social representation as a result of the relationships made when the professional doing that composes a caricatured and stereotyped image based on the profile of traditional, technicist doing, which permeated its action until the emergence of computerized mechanisms of generation, storage and dissemination of information, which is limited to a lady with glasses, tied hair, reserved attire, feared by users and without expectation of professional growth. It chooses as a research approach semiotics, especially sociosemiotics and highlights as a research corpus the images exposed in comics and films to compose the analysis on screen.

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Author Biography

Célia Regina Simonetti Barbalho, UFAM – Manaus – AM

Doutora em Comunicação e Semiótica Professora Adjunta do Curso de Biblioteconomia da Universidade Federal do Amazonas

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Published

2006-07-14

How to Cite

BARBALHO, Célia Regina Simonetti. Visibility regimes of the professional librarian practices. Encontros Bibli: revista eletrônica de biblioteconomia e ciência da informação, [S. l.], v. 11, n. 1, p. 164–172, 2006. DOI: 10.5007/1518-2924.2006v11nesp1p164. Disponível em: https://periodicos.ufsc.br/index.php/eb/article/view/1518-2924.2006v11nesp1p164. Acesso em: 31 mar. 2025.

Issue

Especial - primeira do primeiro semestre de 2006: VI ENANCIB

Section

Articles

License

Copyright (c) 2007 Célia Regina Simonetti Barbalho

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