The infotainment in centenary Brazilian newspapers
DOI:
https://doi.org/10.5007/1984-6924.2008v5n1p37Abstract
Taking into account the information society paradigm , the present study seeks to analyze how Brazilian journalism has incorporated, approached and introduced infotainment editorial content to the reader. The reference for this research were the daily Brazilian newspapers O Estado de S. Paulo and A Tribuna, from Santos. The main conclusion is that the reference newspaper is practicing a new type of journalism called infotainment. Thhough quite new, this editorial content type is a tendence and it can ratify the journalistic current exercise and praxis.
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