Between images and values: quality and criticism of television journalism in the 1970s

Abstract

This article aims to discuss the role of television criticism as an institution that crosses conventions and values ??that culminated in the construction of a quality standard for television journalism focused on the technical issue of image and sound diffusion that was established in the 1970s in Brazil. The notion of quality discussed here moves away from the prescription of rigid criteria and starts to consider it as a discourse arising from the socio-historical moment. Based on critiques published in the 1970s newspapers O Globo and Jornal do Brasil, the article moves towards the parameters and values ??raised by critics Arthur da Távola and Valério de Andrade who emphasized the audiovisual language as a central parameter for the construction of quality television journalism. With this movement, the article intends to demonstrate that television journalism, when building itself as a legitimate space for news production, does so from different institutions, surpassing the textual attributes of the products.