World Cup Cities Project: movement by the sport legacy of sporting mega events
DOI:
https://doi.org/10.5007/2175-8042.2013v25n41p71Abstract
The achievement of sporting mega events is configured as an exceptional opportunity for the promotion of sports in the host cities. For this positive legacy to happen it must be previously planned, executed and monitored. This study aimed to present the national structure of the World Cup Cities Project and analyse the results obtained in six host cities of the FIFA World Cup 2014. The results showed that the social and sports legacy was not planned by public managers and there are no systems of control and evaluation of sport in any of the host cities, until the realization of the project World Cup Cities.
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