São João de Braga running: service quality and intention of recommendation from participants
DOI:
https://doi.org/10.5007/2175-8042.2019e59941Abstract
The aim of this study was to analyze the quality of services and the consequent intention of recommending the race of São João de Braga and the region of Braga, Portugal, as a tourist destination, by the participants. The sample consisted of 284 participants, using an instrument that has already been used in other studies of this same subject. To analyze the data and verify the relationship between the variables, multiple linear regression tests were performed. The main results evidenced the accreditation process and the participation kit as statistically significant predictors in the intentions of the race recommendation and the accreditation process and the surrounding landscape for the region's recommendation intentions. In conclusion, when assessing the quality of services, the accreditation process stands out, since it is a common predictor of the intentions of the event and the regionReferences
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