DIALOGISM, DECODING AND INTERACTIVE DIGITAL MARKETING CONCERNING THE BODILY PRACTICES IN THE ON-LINE VIDEO OLYMPIKUS.MOV FESTIVAL

Authors

  • Marcos Roberto Godoi Secretaria Estadual do CBCE-MT

DOI:

https://doi.org/10.5007/%25x

Abstract

The aim was to understand the meanings associated bodily practices in the videos of the festival OLYMPIKUS.MOV, and also analyze the reception/interaction Internet users on these videos. The methodology consisted the description of the videos, the selection of comments and further analysis based on the notion of dialogic language of Mikhail Bakhtin and the types of decoding Stuart Hall. We concluded that there was a large range of bodily practices and meanings related to them in the videos. Reception/interaction Internet provides a critical dialogue, congratulation, and suggestive questioning on the videos.

Author Biography

Marcos Roberto Godoi, Secretaria Estadual do CBCE-MT

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Published

2010-12-07

How to Cite

GODOI, Marcos Roberto. DIALOGISM, DECODING AND INTERACTIVE DIGITAL MARKETING CONCERNING THE BODILY PRACTICES IN THE ON-LINE VIDEO OLYMPIKUS.MOV FESTIVAL. Motrivivência, Florianópolis, n. 34, p. 136–155, 2010. DOI: 10.5007/%x. Disponível em: https://periodicos.ufsc.br/index.php/motrivivencia/article/view/17150. Acesso em: 7 jan. 2026.

Issue

No. 34 (2010): Educação Física e Tecnologias Digitais

Section

Artigos

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