A plataformização da educação brasileira e seus impactos

o domínio das multinacionais e a formação de dependentes digitais

Abstract

We are experiencing an epidemic of digital dependency, driven by the phenomenon of technological acceleration, which has developed highly addictive, personalized, idealized, and neurotoxic algorithmic systems. This trend, present across all spheres of human relationships and communication channels, has consolidated the so-called network society—or platform capitalism—whose penetration into sensitive sectors such as basic education has triggered various issues: in communication, interpersonal relationships, pedagogical practice, and even students' cognitive performance. Under the dominance of this logic and the growing presence of digital platforms in the educational field, this paper aims to critically analyze the effects of the platformization of Brazilian education, with an emphasis on the pedagogical, social, and economic consequences of the insertion of multinational-led digital platforms into basic education. The methodology is based on a review of recent literature on the topic, drawing on classic works such as The Age of Surveillance Capitalism, by Shoshana Zuboff (2020), and The Burnout Society, by Byung-Chul Han (2015), both of which criticize the digital environment and demonstrate how it addicts us and uses our data to feed algorithms and generate personalized products. educational context, most of the platforms in use are developed by big tech companies, whose goal is to capture young people’s unconscious minds and enhance the effectiveness of this surveillance capitalism model.