Legendas na imagem fílmica: uma visão geral dos estudos em rastreamento ocular

Autores

DOI:

https://doi.org/10.5007/2175-7968.2020v40n2p377

Palavras-chave:

Legenda, Rastreamento ocular, Tradução

Resumo

Este artigo prove uma visão geral dos estudos com rastreamento ocular em legendas (também conhecidas como legendagem) e faz recomendações para estudos cognitivos futuros na área da Tradução Audiovisual (TA). Achamos que todos os estudos conduzidos na área até os dias de hoje falham ao abordarem o verdadeiro processamento real da informação verbal contida nas legendas e, em vez disso, enfocam o impacto das legendas no comportamento de visualização. Também mostramos como o rastreamento ocular pode ser utilizado para medir não apenas a leitura de legendas, mas também o impacto de elementos estilísticos, como o uso da linguagem e questões técnicas, como a presença de legendas durante mudanças no processamento cognitivo do texto audiovisual como um todo. Apoiamos a nossa visão geral com evidências empíricas de vários estudos de rastreamento ocular realizados em várias línguas, combinações de idiomas, contextos de visualização e diferentes tipos de espectadores/ leitores, como ouvintes, pessoas com deficiência auditiva e pessoas surdas.

Biografia do Autor

Jan-Louis Kruger, Universidade de Macquarie, Sidney,

My research uses eye tracking experiments combined with psychometric instruments and performance measures to investigate the processing of language in multimodal contexts. I am particularly interested in the processing of text (reading) when it has to compete for cognitive resources with auditory and visual information (such as reading subtitles in film). My current work looks at the impact of such redundant sources of information on the reading of subtitles at different presentation rates and in the presence of different languages.

Szarkowska Agniezka, Universidade de Varsóvia, Varsóvia,

Agnieszka is a researcher, academic teacher, ex-translator, translator trainer, and media accessibility consultant. She is the head of AVT Lab, one of the first research groups on audiovisual translation. Her research projects include eye tracking studies on subtitling, voice-over, audio description, multilingualism in subtitling for the deaf and the hard of hearing, respeaking, and modern art for all.

Izabela Krejtz, SWPS Universidade de Ciências Sociais e Humanidades, Varsóvia,

Dr. Izabela Krejtz is an associate professor of Interdisciplinary Center for Applied Cognitive Studies at University of Social Sciences and Humanities Computer Science.

She received her MA (1998) from Warsaw University, and doctorate (2002) from Institute of Psychology, Polish Academy of Sciences, both in Psychology. She is a specialist in eye-tracking methodology and cognitive psychopathology. Her research interests circle around the field of eye tracking and positive psychology focusing on factors influencing daily well-being. Her applied work focuses on pro-positive trainings of attention control and eye-tracking studies in perception of subtitles by deaf and hard-of-hearing. She is a cofounder of Eye tracking Research Center at University of Social Sciences and Humanities Computer Science.

She is a project leader of an innovative online pro-positive training aimed at attentional bias modification among clinically depressed. She was a leader of a grant from Foundation for Polish Science related to predictors of daily well-being and stress.

Sebastião Braga-Junior, Universidade Federal do Ceará, Fortaleza, Ceará,

Tem experiência na área de Letras, com ênfase em Línguas Estrangeiras Modernas e Tradução. Licenciado em Letras Inglês pela Universidade Estadual do Ceará. Mestrando em Estudos da Tradução na Universidade Federal do Cerará. Autor do Livro "Diário Póstumo de Charlotte" e "O brilho da Maldade". Atende pelo pseudônimo de Jairo Sarfati. É escritor, professor, tradutor e revisor.

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Publicado

2020-05-19

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