ESTÁGIOS DA ESTRATÉGIA DE MANUFATURA E FASES DA ESTRATÉGIA NA PRÁTICA
DOI:
https://doi.org/10.5007/2175-8077.2013v15n36p245Abstract
O objetivo deste estudo foi analisar o estágio das estratégias de manufatura nas unidades da organização de acordo com adaptação do Modelo de Estratégia de Manufatura de Bates et al. (1995) e as fases que caracterizam a estratégia na prática. A amostra foi composta por 22 chefias das unidades (Goiás, Rio Grande do Sul (RS) e São Paulo). Utilizou-se um modelo genético difuso e o Software MATLAB® 5.0. Referente ao estágio das estratégias de manufatura, Goiás encontra-se no Estágio 3 (desenvolve suporte para sua estratégia de negócio) também atendendo a características do Estágio 4 (persegue vantagem competitiva, a partir da manufatura, e cria um padrão a ser seguido pelas demais empresas). A Unidade RS encontra-se no Estágio 4, com algumas características ainda do Estágio 3. São Paulo encontra-se no Estágio 3, com algumas características ainda do Estágio 2. A Fase da Força da Estratégia de Produção destaca-se nas três Unidades. Com relação às Fases que caracterizam a estratégia na prática, as Unidades RS e Goiás apresentam uma similaridade na maioria das Fases.
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