Integrating systemic functional and cognitive approaches to multimodal discourse analysis

Autores

  • Dezheng Feng The Hong Kong Polytechnic Universtiy
  • Elaine Espindola The Hong Kong Polytechnic University

DOI:

https://doi.org/10.5007/2175-8026.2013n64p85

Resumo

 

This study explores the complementarities between systemic functional and cognitive metaphorical approaches to multimodal discourse analysis. Their common concern with the construal of human experience and their shared theoretical foundation of viewing language and other semiotic systems as meaning-making resource make it possible to integrate them in analyzing linguistic and multimodal data. Meanwhile, as far as multimodal discourse analysis is concerned, the theoretical strengths of systemic functional visual grammar and multimodal metaphor theory are able to bridge existing gaps. on the one hand, the systemic functional framework provides a comprehensive modeling of the visual realization of metaphor; on the other hand, conceptual metaphor theory provides an epistemological status to the semiotic description of visual images. Therefore, from the results here obtained, it is possible to conclude that the integration of these two major theoretical approaches is significant to furthering our understanding of multimodal discourse.

Biografia do Autor

Dezheng Feng, The Hong Kong Polytechnic Universtiy

Dezheng Feng, Phd, is research assistant Professor at department of English, The  hong Kong Polytechnic University.  His research interests include the critical analysis of multimodal discourse, social semiotic theory, and media and communication studies.his recent publications include “representing Emotion in  visual images: a Social Semiotic approach” in  Journal of Pragmatics and “intertextual  voices and Engagement in  tv  advertisements” in Visual Communication Journal.

Elaine Espindola, The Hong Kong Polytechnic University

Elaine Espindola, Phd, Postdoctoral Fellow at the department ofEnglish, The hong Kong Polytechnic University. her research interestsinclude text analysis, Systemic Functional translation Studies, anddiscourse analysis in the Workplace. her recent publications include“Systemic Functional  linguistics and  audiovisual  translationStudies: a Suggestive Theoretical basis for the Study of the languageof Subtitles” in dElta and “The enactment of modality in regulatorytexts: a comparative study of tenancy agreements” in The asian ESPJournal.

Downloads

Publicado

2013-07-25

Edição

n. 64 (2013): Studies in Multimodality

Seção

Artigos

Licença

A revista Ilha do Desterro publica artigos e resenhas inéditos, referentes as áreas de Inglês, Literaturas em Língua Inglesa e Estudos Culturais. Publica volumes mistos e/ou temáticos, com artigos e resenhas em inglês e português. 

Autores mantém os direitos autorais e concedem à revista o direito de primeira publicação, com o trabalho simultaneamente licenciado sob a Licença Creative Commons Attribution que permite o compartilhamento do trabalho com reconhecimento da autoria e publicação inicial nesta revista.


Creative Commons Licence
This work is licensed under a Creative Commons Attribution 4.0 International License.