The new scenarios of the digital society in the face of the challenge of Generative Artificial Intelligence (AI)

Authors

DOI:

https://doi.org/10.5007/1518-2924.2025.e105080

Keywords:

Equity, Sustainability, Education, Ethics, Artificial Intelligence, Artificial Intelligence. Ethics. Education. Sustainability. Equity.

Abstract

Objective: To present the monograph that deals with the new scenarios of the digital society in the face of the challenge of Generative Artificial Intelligence (AI), highlighting its technological, ethical, epistemological and social implications. The article aims to present the selected studies, highlighting their contributions to sectors such as education, media and librarianship, and to propose guidelines for the responsible integration of these tools.

Methodology: The research adopts an interdisciplinary approach, combining qualitative and quantitative methods, based on the analysis of empirical and theoretical studies developed by researchers from several countries, including Brazil, Spain, Italy and Portugal. The universe includes AI applications in educational, media and institutional contexts.

Results: The main findings highlight the democratisation of access to content creation through generative AI, the transformation of traditional paradigms of knowledge production and evaluation, and the challenges related to algorithmic bias, energy impacts and social inequalities. The potential of AI to personalise educational services and librarianship is also highlighted, with attention to ethical and epistemological issues.

Conclusions: The main contribution of the monograph is to provide a structured view of the cross-cutting implications of generative AI, systematising advances and challenges. The text proposes normative and collaborative frameworks to ensure an equitable, sustainable and responsible implementation of these technologies. The importance of an ethical and interdisciplinary dialogue to reconcile technological advances with societal values is emphasised.

KEYWORDS: Artificial Intelligence. Ethics. Education. Sustainability. Equity.

 

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Author Biographies

Xabier Martínez Martínez-Rolán, University of Vigo

He holds a PhD in Communication from the University of Vigo, where he currently works as a full professor in the Department of Audiovisual Communication and Advertising. His career focuses on research in the area of ​​digital communication, with a special interest in virtual communities, online platforms and the application of emerging technologies - including generative artificial intelligence - in the field of communication. In the area of ​​teaching, he teaches subjects related to web and mobile applications in various courses and master's degrees, in addition to offering training in generative artificial intelligence aimed at faculty. In addition to his academic work, Martínez Rolán maintains an active online presence through his personal website, where he shares reflections and resources related to digital communication.

Francisco Cabezuelo Lorenzo, Complutense University of Madrid

Professor in the Department of Journalism and Global Communications at the Faculty of Information Sciences at the Complutense University of Madrid. He has three six-year research periods and is awaiting the favorable evaluation of a third, in addition to three other five-year teaching periods. He holds degrees in Journalism (UCM), Advertising and Public Relations (UCJC) and History of Art (UCM). He holds a European Doctorate in Information Sciences from the Complutense University of Madrid and in Social Sciences from the Universitat Abat Oliba CEU in Barcelona. He has participated in more than half a dozen European, state, autonomous and own projects from several public and private universities in Spain and America.

Lidia Oliveira, University of Aveiro

Associate Professor at the Department of Communication and Art at the University of Aveiro-Portugal (UA-PT). PhD in Communication Sciences and Technologies (2002), from the University of Aveiro, Master in Educational Technology (1995), University of Aveiro-PT, Valenciennes-FR and Mons-BE, graduate in Philosophy (1991) and Psychology (2024), University of Coimbra-PT. Awards: Young Social Scientists/Portugal (2003), Carolina Foundation Scholarship/Spain (2020), UNAM Mexico PREI Scholarship (2023).
She is a researcher at DigiMedia – Digital Media Research Centre, coordinator of the Digital Media and Society WG; director of the Digital Media Observatory (digimedia.web.ua.pt). Coordinator of the SOPCOM Cyberculture WG. Editor of the Journal of Digital Media and Interaction - proa.ua.pt/index.php/jdmi and of the DigiMedia Collection (digimedia.pt/digimedia-collection/). Research interests: communication and new media, cognitive, social and emotional implications of digital communication, temporality and artificial intelligence.

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A capa da Revista ENCONTROS BIBLI apresenta como título do volume 30 do ano 2025 "Por uma ciência diversa, equitativa, inclusiva e acessível." Visualmente, a imagem destaca várias silhuetas de perfis de rostos humanos, representando diversidade, com diferentes tons de pele. À direita, há uma representação do globo terrestre. Na parte inferior da capa, são exibidas informações institucionais: "Departamento de Ciência da Informação, Programa de Pós-graduação em Ciência da Informação, Portal de Periódicos UFSC." A publicação é datada de 2025, Volume 30, ISSN 1518-2924.

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Published

2025-03-14

How to Cite

MARTÍNEZ-ROLÁN, Xabier Martínez; CABEZUELO LORENZO, Francisco; OLIVEIRA, Lidia. The new scenarios of the digital society in the face of the challenge of Generative Artificial Intelligence (AI). Encontros Bibli: revista eletrônica de biblioteconomia e ciência da informação, [S. l.], v. 30, p. 1–7, 2025. DOI: 10.5007/1518-2924.2025.e105080. Disponível em: https://periodicos.ufsc.br/index.php/eb/article/view/105080. Acesso em: 26 mar. 2025.

Issue

Vol. 30 (2025): For diverse, equitable, inclusive, and accessible science

Section

Dossier: News scenarios of the Digital Society and the challenges of Generative Artificial Intelligence

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Copyright (c) 2025 Xabier Martínez Martínez-Rolán, Francisco Cabezuelo Lorenzo, Lidia Oliveira

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