Contribution to fundraising process at higher education institutions in Brazil
DOI:
https://doi.org/10.5007/2175-8077.2010v12n27p11Abstract
The target of this paper is to verify the usefulness of fundraising strategies of North-American Higher Education Institutions in the context of their Brazilian counterparts, in the view of latest managers. The research, qualitative in nature, was carried out within three North-American institutions and three Brazilian ones, using the multi-case research method, at an exploratory level. Twelve social subjects were interviewed and data were complemented through official documents. Main results indicate that fundraising in the researched North-American institutions is centralized, favored by proper culture and legislation, focuses individuals, is independent on geographical location of donors and is aligned to institutional attributes such as credibility, flexibility, convenience and interest of donors. Also, we found that volunteers are an essential ingredient to fundraising activities. In the Brazilian researched institutions, fundraising is still incipient, focuses on corporations, is still not a budget itemand volunteers are not used in the process. Due to the fundraising nature in the view of the Brazilian managers interviewed, there is no restriction to the use of the fundraising strategies from North-American institutions at Brazilian counterparts. We proposed, as a contribution, a model displaying the elements and its implications for the success of the fundraising process
Downloads
Published
How to Cite
Issue
Section
License
The author must ensure:
- that there is complete consensus among all co-authors to approve the final version of the paper and its submission for publication.
- that their work is original, and if the work and/or words of others have been used, these have been duly acknowledged.
Plagiarism in all its forms constitutes unethical publishing behavior and is unacceptable. RCA reserves the right to use software or any other methods of plagiarism detection.
All submissions received for evaluation in the RCA journal are screened for plagiarism and self-plagiarism. Plagiarism identified in manuscripts during the evaluation process will result in the submission being archived. In the event of plagiarism being identified in a manuscript published in the journal, the Editor-in-Chief will conduct a preliminary investigation and, if necessary, retract it.
Authors grant RCA exclusive rights of first publication, with the work simultaneously licensed under the Creative Commons (CC BY) 4.0 International License.
Authors are authorized to enter into separate, additional contractual arrangements for the non-exclusive distribution of the version of the work published in this journal (e.g., publishing in an institutional repository, on a personal website, publishing a translation, or as a chapter in a book), with an acknowledgement of its authorship and initial publication in this journal.
This license grants any user the right to:
Share – copy, download, print, or redistribute the material in any medium or format.
Adapt – remix, transform, and build upon the material for any purpose, even commercially.
According to the following terms:
Attribution – You must give appropriate credit (cite and reference), provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
No additional restrictions – You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
