Transformación digital y ambidestreza organizacional: lo que podemos aprender de una empresa minorista de mascotas
DOI:
https://doi.org/10.5007/2175-8077.2025.e100404Palabras clave:
Comercio minorista de mascotas, Exploración y explotación, Ambidestreza, Transformación Digital, Capacidades digitalesResumen
Objetivo: Evaluar un caso de uso de Tecnologías de la Información (TI) bimodal (o TI ambidiestra) de una empresa minorista de mascotas, identificando la forma en que se define la orquestación de la tecnología en sus funciones, procesos y medios de gestión, así como las ventajas y desafíos. del modelo propuesto, respecto de la capacidad de innovación impulsada por la ambidestreza organizacional (exploración y explotación), para apoyar la Transformación Digital (DT) de esta organización.
Método: Estudio de caso único.
Principales resultados: La investigación arrojó dos aspectos destacados: uno relacionado con la cultura organizacional: la TI ambidiestra todavía presenta desafíos humanos en los que es necesario trabajar y superar continuamente, y otro relacionado con el liderazgo ejecutivo senior: la importancia de tener un rol de orquestación (TI estratégica) para coordinar ambos periodos (TI Tradicional y TI Innovadora).
Relevancia/originalidad: Esta investigación conectó tres conceptos (ambidestreza, exploración y explotación) con la transformación digital, apoyando el estudio de un caso práctico de una organización del sector Pet Retail.
Contribuciones teóricas/metodológicas: Teniendo como antecedente la teoría del Aprendizaje Organizacional, el estudio en cuestión aportó una visión moderna y aplicada del término ambidestreza como una capacidad bimodal relevante para impulsar la transformación digital en las organizaciones.
Aportes a la gestión: La investigación generó un diagrama de referencia con las posiciones de los ejecutivos C-Level de la empresa (CMO, CIO, CDO), haciendo la conexión con los conceptos de Ambidestreza, Exploración y Explotación.
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