Athlete and advertising: reflections of advertising contracts sports exposed in literary works by Harlan Coben

Abstract

Harlan Coben, an american crime writer, uses sports elements as constituents of its narrative structure. We sought to identify the relations between the sports field and the exposed advertising in the works "Deal Breaker" (2011) and "Drop Shot" (2012), first plot of the series "Myron Bolitar", through the analysis of characters Christian Steele and Duane Richwood. For this, we used the precepts about literary analysis proposed by Antonio Candido (2000), which considers text and context as constructs narratives, if noting that Coben portraying such characters as poster boys subject to the ephemera present both in sports, as the permanence related to media conglomerates and punctuates companies sporting goods of high impact marketing in this segment of the 1990s.