The Digital Television Implementation Under the Knowledge Management Perspective
DOI:
https://doi.org/10.5007/2175-8077.2013v15n36p85Abstract
This study aimed at identifying the process of digital television implementation, under the knowledge management perspective, at Televisão Lages Ltda. It was performed analysis on the planning of digital TV, on the knowledge goals and on established essential processes, so that improvement suggestions could be given. The theoretical review is made up of Stewart (1998), Sveiby (1998), Davenport (2006), Angeloni (2002), Nonaka and Takeuchi (1997) as well as Terra (2002), nonetheless one must also highlight the views of Probst et al (2002). The study used the applied,descriptive and explanatory research in order to support its development, furthermore the data collection was performed by interviews. The data treatment was done by means of qualitative analysis. It is noteworthy that the work is limited only to SBT/SC; it relies on the perceptions of the president, managers and of an advertising professional. The research is temporarily limited by the months of August until November of 2009 and is restrained by the limitations of the adopted theoretical scope.
Downloads
Published
How to Cite
Issue
Section
License
The author must ensure:
- that there is complete consensus among all co-authors to approve the final version of the paper and its submission for publication.
- that their work is original, and if the work and/or words of others have been used, these have been duly acknowledged.
Plagiarism in all its forms constitutes unethical publishing behavior and is unacceptable. RCA reserves the right to use software or any other methods of plagiarism detection.
All submissions received for evaluation in the RCA journal are screened for plagiarism and self-plagiarism. Plagiarism identified in manuscripts during the evaluation process will result in the submission being archived. In the event of plagiarism being identified in a manuscript published in the journal, the Editor-in-Chief will conduct a preliminary investigation and, if necessary, retract it.
Authors grant RCA exclusive rights of first publication, with the work simultaneously licensed under the Creative Commons (CC BY) 4.0 International License.
Authors are authorized to enter into separate, additional contractual arrangements for the non-exclusive distribution of the version of the work published in this journal (e.g., publishing in an institutional repository, on a personal website, publishing a translation, or as a chapter in a book), with an acknowledgement of its authorship and initial publication in this journal.
This license grants any user the right to:
Share – copy, download, print, or redistribute the material in any medium or format.
Adapt – remix, transform, and build upon the material for any purpose, even commercially.
According to the following terms:
Attribution – You must give appropriate credit (cite and reference), provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
No additional restrictions – You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
