Reflexes of cooperation in the performance of franchises: mediation of information sharing and interorganizational trust

Authors

DOI:

https://doi.org/10.5007/2175-8077.2020.e70960

Abstract

This study analyzes the reflexes of cooperation in the performance of franchises, mediated by information sharing and interorganizational trust. A survey was conducted with managers of franchisees in the retail sector of pharmaceutical products, obtaining 151 valid answers. For data analysis structural equation modeling was used. The results revealed that, according to the managers' perception, the constructs of the Cooperative Theory are present in the interfirm interactions with the franchisor, except for the willingness to adapt to changes. Information sharing and interorganizational trust stand out as they stimulate cooperative behavior to improve the organizational performance. It is concluded that information sharing and interorganizational trust, when mediating the effect of cooperation, reflect into financial and non-financial performance of franchises. In addition to the coordinated cooperation efforts, franchisees are encouraged to strengthen their interfirm relationship by sharing information and interorganizational trust, reflecting on the performance of the franchises.

Author Biographies

Rosiele Bescorovaine, Universidade Federal do Paraná - UFPR

Mestre em Contabilidade pela Universidade Federal do Paraná - UFPR

Endereço: Av. Prefeito Lothário Meissner, 632 - Campus III - Jardim Botânico - CEP 80210-170 – Curitiba/PR – Brasil

Ilse Maria Beuren, UNIVERSIDADE FEDERAL DE SANTA CATARINA

Possui doutorado em Controladoria e Contabilidade pela Universidade de São Paulo (1995), mestrado em Ciências Contábeis pela Fundação Getúlio Vargas - RJ (1991), mestrado em Administração pela Universidade Federal do Rio Grande do Sul (1988) e graduação em Ciências Contábeis pela Univates (1980). Em abril de 2017 assumiu a Coordenação do Programa de Pós-Graduação em Contabilidade da Universidade Federal de Santa Catarina. Desde abril de 2015 é professora titular na Universidade Federal de Santa Catarina. De agosto de 2012 até abril de 2015 atuou como professora titular na Universidade Federal do Paraná. Atuou como docente e foi coordenadora do Programa de Pós-graduação em Ciências Contábeis da Universidade Regional de Blumenau no período de março de 2004 a agosto de 2012. Na Universidade Federal de Santa Catarina foi professora assistente e adjunta no período de 1989 a 1996 e professora titular no período de 1997 a 2003. Atuou como docente na Univates no período de 1982 a 1989 e ocupou o cargo de Chefe de Departamento no período de 1984 a 1988. Desde 2003 é líder do Núcleo de Pesquisas em Controladoria e Sistemas de Controle Gerencial cadastrado na plataforma do CNPq. Foi membro efetivo do Comitê Assessor do CNPq da área de Administração/Contabilidade/Economia no período de julho de 2013 a junho de 2016. Foi membro do Comitê Assessor da área de Administração/Contabilidade/Turismo da Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) no triênio 2005-2007. Na Associação Nacional dos Programas de Pós-graduação em Ciências Contábeis - ANPCONT foi presidente nos biênios 2010-2011 e 2011-2013 e Diretora Científica nos biênios 2006-2007 e 2008-2009. Na Associação Brasileira de Custos - ABCustos foi Vice-presidente no biênio 2009-2010 e Diretora Técnico-Científica no biênio 2007-2008. Criou e foi editora da Revista da Universo Contábil no período de 2005 a 2012. É autora de livros, capítulos de livros, artigos publicados em periódicos e trabalhos socializados em anais de eventos científicos. Tem experiência na área de Ciências Contábeis e atua principalmente nos seguintes temas: contabilidade gerencial, controladoria, sistemas de controle gerencial e controles de gestão.

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Published

2021-04-13

How to Cite

Bescorovaine, R., & Beuren, I. M. (2021). Reflexes of cooperation in the performance of franchises: mediation of information sharing and interorganizational trust. Journal of Administration Science, 22(57). https://doi.org/10.5007/2175-8077.2020.e70960

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Vol. 22 No. 57 (2020): Revista de Ciências da Administração

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