Female Entrepreneurship: difficulties reported in life stories

Authors

  • Graziela Dias Alperstedt UDESC
  • Juliane Borges Ferreira Faculdade Integrada de Campo Mourão
  • Maurício Custódio Serafim UDESC

DOI:

https://doi.org/10.5007/2175-8077.2014v16n40p221

Abstract

The objective of this paper is to analyze the problems detected along the entrepreneurial process, from the life stories of the SEBRAE Award Business woman participants in Santa Catarina state. Therefore, were analyzed the stories of 86 entrepreneurs participating of Prize 2010 edition. These reports were analyzed by interpretation. How to difficulties encountered in the entrepreneurial process are the perceived lack of trust placed in them, as well as the personal, family and business conflict, being the latters conflicting dimensions in the lives of these women as competing for their attention. Are still pointed aspects of business management, and financial issues and market the most serious.


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Author Biographies

Graziela Dias Alperstedt, UDESC

Professora Associada no Curso de Administração Empresarial e no Programa de Pós-Graduação em Administração - ESAG/UDESC

Juliane Borges Ferreira, Faculdade Integrada de Campo Mourão

Professora do curso de Administração

Maurício Custódio Serafim, UDESC

Professor adjunto no Curso de Administração Pública e no Programa de Pós-Graduação em Administração ESAG/UDESC

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Published

2014-12-16

How to Cite

Alperstedt, G. D., Ferreira, J. B., & Serafim, M. C. (2014). Female Entrepreneurship: difficulties reported in life stories. Revista De Ciências Da Administração, 221–234. https://doi.org/10.5007/2175-8077.2014v16n40p221

Issue

V.16 N.40 DEZEMBRO 2014

Section

Articles

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