Entrepeneurial orientation and regionality: a case study of Uberlandia's craft breweries
DOI:
https://doi.org/10.5007/2175-8077.2022.e83361Keywords:
Entrepreneurship, Entrepreneurial Orientation, regionality, craft breweriesAbstract
This study aimed on understanding the entrepreneurial orientation of craft breweries located in the Uberlandia Region. Thus, a multiple case study was conducted with breweries in the region. Four interviews with entrepreneurs were conducted followed by a content analysis, in addition to data triangulation with passive observation of the companies studied and documentary analysis. The relevance of the research is shown in the approach of entrepreneurial orientation with a regional emphasis in an area that is growing and still understudied from an entrepreneurial perspective. The main results indicate that, due to the cooperation strategies among companies as a way to counterbalance the predominance of large breweries in the region, the composition of the entrepreneurial orientation dimensions presents the predominance of proactivity, followed by innovation. The study presents a focus on regionality as a methodological resource, enabling the observation of the entrepreneurial dynamics of the organizations studied, highlighting both similarities and differences of entrepreneurial orientation in a regional perspective.
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