The contribution of competitive intelligence to the development of local productive settlements: case Jaú-SP

Abstract

The current economical context has been provoking the largest exhibition of the Brazilian companies to the international competition, imposing challenges and opportunities. The Brazilian small and medium enterprises, SME’s, they are the most vulnerable given the shortage of resources and production costs, among other aspects. The local productive settlements or clusters are important manners of organization of the production of SMEs. Those production manners are considered vital in the employment generation and income to the country. The characteristics of those settlements that measure your dynamics and growth are important themes of research in several areas and countries, for the economical and social importance, thoroughly spread the last years for researchers and entities. The present study approaches the contribution of the competitive intelligence for the clusters improvements. In that context the dynamics of local productive settlements and your technological difficulties and of administration they are identified focalizing the segment of foot-wears and leathers of Jaú in the State of São Paulo. Several aspects are approached in relation to dynamics of that local productive settlement, through your comparative analysis with international settlements, especially Italian. Indicating signs of a typical strategy of industrial clusters, shown by the synergy obtained by the interactivity of change of information intra-cluster and the effort in increasing your competitive capacity.