Capacidade absortiva na gestão estratégica: evidências de PMEs de base tecnológica
DOI:
https://doi.org/10.5007/2175-8077.2025.e102864Palavras-chave:
Capacidade Absortiva, Gestão Estratégica, PMEs, Pequenas e Médias Empresas, Tecnologia DigitalResumo
Objetivo do estudo: Este estudo tem como objetivo determinar como os elementos da capacidade absortiva organizacional (ACAP) estão integrados nos processos de gestão estratégica de pequenas e médias empresas (PMEs) de base tecnológica.
Metodologia: Com base nos fundamentos teóricos da gestão estratégica e da ACAP, utilizamos uma pesquisa de abordagem qualitativa para extrair os potenciais vínculos entre esses dois conceitos a partir de entrevistas e observações em campo.
Originalidade/relevância: Nossas descobertas destacam evidências de planejamento e alocação de recursos voltados para alavancar a absorção de conhecimento externo como uma iniciativa estratégica em PMEs digitais.
Principais resultados: Nossas descobertas revelaram os seguintes componentes da ACAP integrados nos processos de gestão estratégica das PMEs digitais selecionadas: absorção de conhecimento, a partir de parcerias interorganizacionais; inovação, através da absorção de conhecimento em relacionamentos com cliente; capital social, como um facilitador da absorção de conhecimento; e aproveitamento do conhecimento prévio, para capturar novas oportunidades.
Contribuições teóricas/metodológicas: Este estudo contribui para a operacionalização da ACAP ao vincular seus elementos componentes às imperativas de gestão estratégica para PMEs digitais.
Contribuições sociais/contribuição para a gestão: Para os profissionais, a implementação de processos relacionados aos vínculos propostos pode apoiar a gestão em seus esforços de gestão estratégica.
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