Capacidad de absorción en la gestión estratégica: evidencia de PYMEs basadas en tecnología digital
DOI:
https://doi.org/10.5007/2175-8077.2025.e102864Palabras clave:
Capacidad de Absorción, Gestión Estratégica, PYMEs, Pequeñas y Medianas Empresas, Tecnología DigitalResumen
Objetivo del estudio: Este estudio tiene como objetivo determinar cómo los elementos componentes de la capacidad de absorción organizacional (ACAP) están integrados en los procesos de gestión estratégica de pequeñas y medianas empresas (PYMEs) basadas en tecnología digital.
Metodología: Basándonos en los fundamentos teóricos de la gestión estratégica y la ACAP, utilizamos una investigación cualitativa para extraer los posibles vínculos entre estos dos conceptos a partir de entrevistas y observaciones en el campo.
Originalidad/relevancia: Nuestros hallazgos destacan evidencias de planificación y asignación de recursos dirigidos a aprovechar la absorción de conocimiento externo como una iniciativa estratégica en las PYMEs digitales.
Principales resultados: Nuestros hallazgos revelaron los siguientes elementos componentes de la ACAP integrados en los procesos de gestión estratégica de las PYMEs digitales seleccionadas: absorción de conocimiento a partir de 'socios interorganizacionales'; innovación mediante la absorción de conocimiento en 'relaciones con clientes'; 'capital social' como facilitador de la absorción de conocimiento; y aprovechamiento del 'conocimiento previo' para capturar nuevas oportunidades.
Contribuciones teóricas/metodológicas: Este estudio contribuye a la operacionalización de la ACAP al vincular sus elementos componentes con los imperativos de gestión estratégica para las PYMEs digitales.
Contribuciones sociales/contribución a la gestión: Para los profesionales, la implementación de procesos relacionados con los vínculos propuestos puede apoyar la gestión en sus esfuerzos de gestión estratégica.
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