Motivations and sustainable actions implemented by entrepreneurs in the economic, environmental and social dimensions: multiple case studies in micro and small businesses
DOI:
https://doi.org/10.5007/2175-8077.2025.e87140Keywords:
Sustainable Entrepreneurship, Entrepreneurial Action, Entrepreneurial Motivations, SustainabilityAbstract
Contextualization: Sustainable entrepreneurship, a relevant and current subfield of entrepreneurship research, addresses the integration of sustainable practices into businesses, considering economic, environmental, and social impacts.
Gap and Research Question: Despite growing interest in sustainable entrepreneurship, there is limited understanding of the specific sustainable motivations and actions of micro and small business entrepreneurs. The guiding question is: what are the motivations and sustainable actions adopted by these entrepreneurs in economic, environmental, and social dimensions?
Objective: The main objective is to investigate the motivations and sustainable actions of micro and small business entrepreneurs across the three dimensions of sustainability. This will be achieved by developing categories and elements of analysis from a conceptual model and applying them in empirical research.
Methodology: This study uses a phenomenological and interpretative approach, being exploratory and descriptive. A multiple case strategy collects data through semi-structured interviews, document analysis, and non-participant direct observation. Six businesses in Greater Aracaju were selected for their sustainable characteristics.
Contributions/Expected Results: This study aims to provide insights into the motivations and sustainable actions of micro and small business entrepreneurs, contributing to the understanding of sustainable entrepreneurship. The results may highlight challenges faced by entrepreneurs and areas of progress in sustainable practices, providing a basis for future research and practical interventions.
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